Job Title: Marketing Coordinator

Company: PDG Pediatric Dental Group

Location: Hybrid Position (Vancouver or Coquitlam offices 1-2 days per week, remote work for the remaining days).

Position: Temporary 12-month Contract – Maternity Leave Cover. Part-time: $24-$26 hourly.

About Us:

At PDG, we are a renowned Pediatric and Orthodontics Group dedicated to delivering top-quality dental service care to children and families. With four thriving offices in metro Vancouver, our mission is to create healthy and confident smiles that last a lifetime. We have been a trusted pediatric dentistry and orthodontics name for over 50 years.

We seek a dedicated Marketing Coordinator who shares our commitment to providing exceptional care and positively impacting the communities we serve to temporarily join our team to cover maternity leave.

Job Overview:

The Marketing Coordinator supports the management and execution of our four dental offices’ marketing goals and objectives. In addition to social media, the role is also responsible for providing excellence in communication, being the gatekeeper for our website and creating effective marketing campaigns. As a Marketing Coordinator, you will be crucial in enhancing our online presence, engaging with our community, and supporting various marketing initiatives.

Responsibilities and Duties:

• Assisting the marketing department in planning, implementing, and monitoring marketing campaigns.
• Creating engaging social media content and other marketing collateral, ensuring a consistent brand voice and message across all platforms.
• Responsible for website management, which requires a strong understanding of CMS (WordPress).
• Coordinate website content updates, which can include adding new pages, making edits to existing content, improving website loading speed, and other technical SEO elements.
• Independently coordinating, creating and managing our social media profiles/accounts.
• Compiling analytical reports (with KPIs) to provide insights and recommendations for marketing strategy improvements.
• Spearheading email marketing and communication strategies, engaging our patient base and promoting our services.
• Using graphic design skills and proficiency with Canva, Photoshop, and Illustrator to create visually appealing marketing materials.
• Overseeing the production of foundational marketing materials and collateral to ensure a consistent brand identity.
• Collaborating with the marketing department to support various campaigns, such as referral projects, HR campaigns, events, oral health presentations, and other initiatives as needed.

Qualifications:

• Proven experience creating and executing marketing strategies, particularly in the dental and health industry, is a significant plus.
• Working knowledge of WordPress and Elementor (page builder)
• Proficiency with SEO best practices and social media platforms.
• Familiarity with paid advertising and analytics tools, including Google Analytics, Google Ads and Meta Analytics.
• Proficiency in graphic design tools such as Canva, Photoshop, and Illustrator.
• Excellent communication and interpersonal skills.
• Strong organizational and project management abilities.
• Creative mindset with an eye for detail.
• Ability to work independently and as part of a team.
• Flexibility to work both in the office (Vancouver or Coquitlam) and remotely.

How to Apply:

If you are a motivated and results-driven Marketing Coordinator passionate about the dental and health industry, we encourage you to apply by clicking the link below. Please submit your resume and a cover letter detailing your relevant experience. If you have any portfolio or work samples that demonstrate your marketing expertise, we would love to see them.

Join our team and contribute to our mission of providing exceptional dental and orthodontic care to children and their families. We look forward to welcoming you on board to cover this temporary maternity leave position.

Application Deadline: November 1^st, 2023.